BBA Program in Tourism and Hospitality Managment
The Bachelor of Business Administration in Tourism and Hospitality Management is a 3-year, full-time program aimed at high school graduates, both with and without prior education in the area of tourism or hospitality management. The study program has a strong focus on innovative information communication technology and sustainable management strategies and is the only undergraduate university degree of its kind in Central Europe. It is designed for students from all over the world who want to lay a solid foundation for their career in the tourism and leisure industry. All courses are taught in English.
MU’s faculty includes leading Austrian and international academic staff. Lectures and seminars delivered by scientists and professionals from abroad form an integral part of the curriculum. Courses on current trends in the industry keep students on top of recent developments. The wide variety of nationalities among faculty and students provide the basis the exciting intercultural life on campus.
The curriculum develops the students’ academic, professional and personal skills promoting the spirit of enterprise and effective service delivery and responsible management are the cornerstones of the program. Sound academic education is perfectly combined with business related training, for only a mind rooted in the real world can solve the current and future problems of the industry. Besides conveying a sense of service delivery and hospitality, the BBA program aims at preparing students for taking leading positions in the tourism and leisure industry worldwide, as well as to run their own businesses profitably.
After one year of profound business education and a 4-6 months internship in the 4th semester in a national or international company, students have the chance to enhance their studies with subjects such as Event Management and e-Marketing. A special short track program is available for students transferring from other management or tourism oriented programs. Study abroad opportunities at other renowned academic universities, such as the University of Central Florida (US), Hong Kong Polytechnic University (China) or the University of Surrey (UK) are also possible. The study program allows intakes in spring (March) and fall (September).
E-Marketing, IT and Tourism, Sustainable Tourism, Hospitality Management, Mentoring, Special tourism segments (Aviation Management, Event & Meeting Management, Health & Wellness Tourism)
Qualification to enter the study program
- High school leaving certificate (e.g. A-levels, Matura, Abitur, International Baccalaureate or equivalent)
- CV and motivation letter
- Proof of proficiency in the English language: e.g. TOEFL (540 Paper-Based Test or 207 Computer-Based Test or 76 Internet-Based Test) OR IELTS (band score 5.5: no sub-score below 5.0) OR Cambridge Certificate (1st certificate in English)